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Scion is back and is going to sell a kei truck in America

305 points NaOH 5 hours ago 224 comments

Liuser 3 hours ago | parent

Who is the target market for this? It’s an ICE vehicle, 4wd and limited to a maximum speed of 25mph. Farmers?

nemomarx 3 hours ago | parent

You do see people taking tractors on roads between farms pretty often, and they usually have the speed limit stuff on.

jdlshore 3 hours ago | parent

“This makes it not really usable as a daily driver, but keeps it in this beautiful sweet spot where it has a shocking number of commercial and agricultural uses.”

Liuser 3 hours ago | parent

Doh thank you. No excuses I can give for my poor reading comprehension.

behringer 3 hours ago | parent

Farmers or land owners. Great for hauling around your property. Like a 4 wheeler with a trailer but road legal.

everdrive 3 hours ago | parent

It also seems like it'd be a really good city pickup truck.

kelp6063 3 hours ago | parent

Farmers and universities have been picking up kei trucks for the last few years for things like groundskeeping work. Being able to sell a brand-new vehicle with parts availability to these customers is what Toyota is trying to capitalize on

alistairSH 3 hours ago | parent

I have a few friends who've purchased older kei trucks. One for use on his property, the other got his tagged in NC (IIRC, it was NC). The local bicycle shop also has a kei van as their "shop truck" (another used one imported from Japan). The imports will go faster than 25mph, but they are terrible on the highway. The 25mph is an artificial limit to meet LSV regulations.

All that said, $25k isn't cheap when you can get a basic Polaris SXS for $15k. It might not be street legal in many states, but much of the usage is going to be on private property.

80fj0348i 3 hours ago | parent

I think a kei truck might be a better choice than a sxs if noise ordinances are a concern. e.g. utility vehicles for groundskeeping staff

alistairSH 3 hours ago | parent

The utility SXS aren't particuarlly loud; it's the "racing" SXS that have minimal off-road exhausts that are as bad a pipe-less crotch rockets.

DASD 3 hours ago | parent

I'm in Western North Carolina(Asheville) and there are an actual number of kei trucks here. Not every other vehicle common but enough to see maybe 5-10 every day.

There are even a few businesses that specialize in these vehicles: https://www.marsminitrucks.com

colechristensen 3 hours ago | parent

In rural Iowa I saw a ton of those little "UTV", gators, or whatever various brands call them which are effectively beefed up golf carts being driven around town. Trucks have become so enormous and expensive that these somewhat street legal vehicles are taking over for people who just need to go here and there.

quickthrowman 2 hours ago | parent

The colloquial name used in my area (Minnesota) is “side-by-side”. It’s also the title of the Wikipedia article too.

https://en.wikipedia.org/wiki/Side-by-side_(vehicle)

chao- 3 hours ago | parent

A friend with a WFH tech job, who lives on his own land (with family and various critters), bought one a few years ago for hauling materials and supplies around his property.

100percentjake 3 hours ago | parent

Fleets, as evidenced by Toyota/Scion saying they will exclusively sell to fleet purchasers. My local university, for an example, had 20 or so Daihatsu Hijets when I went to school there, which have given way to far more expensive Ford Bronco Sports and similar. I assume the lack of parts supply and repairability of the Hijets attrited them away. Domestically producing them to keep the chicken tax/tariffs at bay and having dealer service at the local Toyota dealership will make these appealing again in those markets.

bryanlarsen 2 hours ago | parent

LSV's like this are extremely popular in the retirement home communities like The Villages in Florida. They're allowed on the golf cart paths, and also on a few roads where golf carts aren't allowed.

aaronbrethorst 2 hours ago | parent

My neighborhood in Seattle has a lot of kei trucks

quickthrowman 2 hours ago | parent

College campuses, jobsites, large sports complexes, golf courses, farms, solar fields, junkyards, parks departments, road construction crews, etc.

The same places small golf carts, Cushman carts, or side-by-sides are being used already.

thelittlenag 3 hours ago | parent

I didn't know Scion had left...

jdc0589 3 hours ago | parent

bruh

lenerdenator 3 hours ago | parent

I like the concept, I just find myself wondering if the Big 3 will pull another Chicken Tax move to protect the full-size pickup golden geese.

Toyota - and Japan in general - has a helluva trade relationship with the US, but that's effectively all Detroit knows how to beat the world at anymore and they love the margins on their truck portfolios, to the point that they considered sedans and most coupes to be too thin to warrant continued production.

tohnjitor 3 hours ago | parent

Toyota will build this truck in Indiana.

kotaKat 2 hours ago | parent

"Build" is a stretch of the word for them to knock down some HiJets in Japan, ship them over, then put them back together again. Toyota's PR even says they're only adding another 50 jobs with their "expansion" to build the kei in Indiana.

That is NOT a lot of people involved.

lenerdenator 1 hour ago | parent

Would be interesting to know if they're built-built in Indiana, or if they're doing what Ford did with the first-gen Transit Connects: bringing them in from another country (I think it was Turkey in that case) as passenger vehicles with trim and seats, stripping them of those things almost as soon as they hit shore, and getting around the Chicken Tax that way.

hydrogen7800 3 hours ago | parent

I recently saw an old kei truck on the road with a CHKNTAX license plate.

moate 3 hours ago | parent

600 LB weight limit including passengers, top speed of 25 mph, and right hand drive this feels specifically design to be toothless against American pickups. This is a novelty product, I saw an image of one loaded with half a dozen hay bails and I'm wondering who even needs that? This is a novelty car for vineyard owners and show pony stables. Like you'd get just as much use out of a JD Gator and they probably have worse weight distribution.

100percentjake 3 hours ago | parent

It wasn't "designed" for or against anything American. This is a purely Japanese design designed to Japanese tastes that has historically seen enough success in American markets that Toyota's market research has deemed the juice worth the squeeze to begin manufacturing them in the US to get around the Chicken Tax that previously made them prohibitively expensive and sell them to fleet purchasers. My local university had 20 or so Daihatsu Hijets running around until (I assume) parts supply dried up and they were replaced with far-more-expensive Ford Bronco Sports and similar compact crossovers.

lastofthemojito 3 hours ago | parent

The nice thing about a minitruck over something like a Gator is you get an interior.

I worked golf course landscaping during some summers in college and drove Gators, which did their job well. But they certainly weren't any relief from being out in the sun all day. This Scion minitruck has heat and air conditioning. And locking doors. So it'll be a respite from the outdoors, as well as a secure (well, as secure as any car) place to leave your personal items.

lenerdenator 1 hour ago | parent

The concern I'm imagining is that once you start offering much smaller pickups, they could potentially get customers thinking that maybe the bigger pickups just aren't necessary. You already see a bit of this if you look at the discourse around kei trucks and the smaller ute-sized Ford Maverick. The end result would be a cannibalization of the full-size market by trucks that are much, much lower margin.

Right now, if you want certain things in a truck in the US and Canada, you must buy a full-size, even if they could be offered as features on smaller trucks that would not justify the same MSRP in the minds of customers. I think this is part of why we don't see any real competition from GM or Stellantis to the Ford Maverick almost three years on. GM would rather you buy a mid- or full-size truck, and Stellantis doesn't offer anything other than full-size Rams.

__alexander 3 hours ago | parent

It’s a huge mistake to limit the speed to 25mph. When this is released in 2027, Kei trucks will be street legal in Colorado. I would have pre-ordered this without question but that speed makes it useless for basic commuting or running errands.

TSiege 3 hours ago | parent

I think the strategy is specifically not going for customers who want it for those things. It's meant for farms and work sites not commuting or running errands

bryanlarsen 3 hours ago | parent

AFAICT, This truck will not be able to pass either the Federal Motor Vehicle Safety Standards (FMVSS) or the EPA/CARB emissions standards for high speed vehicles. The new Colorado rules for Kei vehicles does not remove those requirements because it relies on the existing exemptions available for 25+ year old vehicles.

IOW, it needs to keep the 25mph speed limiter to qualify as a low speed vehicle, even in Colorado.

mike_d 3 hours ago | parent

EPA/CARB effectively sets a minimum size for trucks. Rather than having a small light truck that can do the job, you get a Ford F250 hauling a single bale of hay.

But rolling back or adding exemptions for small trucks is political suicide despite the clear environmental benefits.

bryanlarsen 3 hours ago | parent

The fact that this tiny engine couldn't meet emissions standards is bonkers. But that's the law as written right now.

johnwalkr 2 hours ago | parent

Of course it could. But the whole reason for Kei cars being cheap in Japan is that they are light, power-limited and exempt from some emissions and safety regulations. The emissions part made sense ages ago in Japan when emissions was more closely correlated to engine size. Now they are too popular domestically and as an export item for the regulations to be changed easily. It’s a matter of time though.

readthenotes1 3 hours ago | parent

Where I live the Ford F-250 is not used for falling a single bit of anything other than air. They are in pristine shape and look like they've never been outside the city limits nor off City roads

ceejayoz 2 hours ago | parent

My favorite example of this is the big lifted pickups innnnnnnching over slightly bumpy railroad crossings.

Grombobulous 3 hours ago | parent

This isn’t really true. See: Ford Maverick.

CARB only nudges manufacturers, but the market’s own purchase preferences are doing the big push.

Perhaps the biggest nudge is that gasoline is undertaxed. Consumers will never see a reason to stop driving a 18-25mpg truck when gas being less than $5 a gallon is considered a “high” price. The gas tax hasn’t kept up with inflation.

I don’t love the ford F-150 for being a monster truck, but consider this: with the right configuration it sears 6 adults comfortably, plus having a bed for cargo. Families legitimately replace minivans and other family vehicles with it, plus it can tow and haul being the body on frame truck that it is.

bryanlarsen 2 hours ago | parent

This vehicle gets 37mpg. For a vehicle with this footprint, CARB requires 63 mpg for the 2026 standard and 121 for the 2032 standard.

Grombobulous 2 hours ago | parent

CARB was basically nullified by the Trump administration, right?

Either way, if the Maverick gets 37MPG already, seems like it’s not that much of an ask to get it to 67mpg.

If Slate can make a $25,000 EV truck I don’t see why Ford can’t do the same.

throwaway2037 38 minutes ago | parent

    > If Slate can make a $25,000 EV truck I don’t see why Ford can’t do the same.
I assume the answer is simple: Economics. The profit margin on a Slate truck is probably tiny. Ford can make much more in profits by selling bigger, more expensive trucks.

With inflation running so hot in the US, I will be very surprised if they can keep their promise for a 25K USD base model truck, and maintain it for any significant period of time. I found the preorder agreement here: https://www.slate.auto/en/terms/preorder

    > 1. Preorder
    > By submitting your Preorder and paying the non-refundable deposit (the “Preorder Deposit”), you are securing a firm time slot for the production of a Truck. If you choose to place a Preorder prior to being assigned a delivery window, you will be assigned one when available. This Agreement does not constitute a purchase agreement for a Truck and you are not obligated to purchase a Truck. You will be required to enter into a separate Vehicle Purchase Agreement closer to the time of delivery in order to purchase a Truck and you will be able to select any accessories and configure your Truck at that time. The Vehicle Purchase Agreement will include the final price sheet for your configured Truck and may be with a separate Slate entity. Your Preorder becomes effective upon your acceptance of these Terms and your payment of the Preorder Deposit.
Man, what a word salad! In short, there is no guarantee about the final base price.

I created a poll for this topic here: https://news.ycombinator.com/item?id=50448128

mywittyname 1 hour ago | parent

Yeah, but actual MPG and CAFE MPG are very, very different numbers. Manufactures get a boat load of "credits" for selling hybrids, EVs, having engines that can burn ethanol, etc.

Also, it's Corporate Average Fuel Economy. Not Model Average Fuel Economy. So those 150k or so Mavericks have to offset the to the like 600k or so F-Series pickups being sold with 400+HP motors.

Ford has never paid a CAFE fine, despite selling predominantly gas guzzling pickups, SUVs, and having its only car being a sports car. This is because of the aforementioned credits they get for flex fuel support, etc.

toast0 2 hours ago | parent

The Ford Maverick is wider and longer than a 1994 s-10 based on a random site [1].

All while the Maverick has a bed that probably can't properly move a couch.

You probably can't really fit a couch on the back of a kei truck either, but it's ok because they're cute.

[1] https://www.vehiclesizes.com/compare/3771-7714/ford-maverick...

Grombobulous 2 hours ago | parent

The Maverick seats 4-5 adults comfortably. I think we can be a little more accepting that consumer tastes have changed.

The appeal of a Maverick is that it’s a normal family vehicle that drives just like a passenger car while having a bed where you can put dirty stuff.

toast0 2 hours ago | parent

Consumer tastes may have changed... but we don't know for sure because nobody builds the trucks we want.

I know I see a lot of light duty fleets that switched from Rangers to F-150s only because the Ranger was discontinued and there were no small trucks to switch to.

These are businesses that need a 6 foot bed for gear, but don't need to have more than one seat (but two is fine), and would like fuel efficiency and dollar efficiency.

Some of them went to work vans, but nobody is selling those right now either.

I used to have a 2007 Ranger I bought new, but sold it due to parking restrictions and no specific current need for a truck. When I needed a light truck again (~ 2019), there was nothing to buy new. I don't want a real truck cause they're too big, I don't want more than one row of seats. I ended up with a 2003 S-10, cause that's what was available in the marketplace for me.

mywittyname 1 hour ago | parent

> but we don't know for sure because nobody builds the trucks we want.

Americans collectively purchase over 1 million trucks a year. They come in all kinds of different form factors from work truck with unpainted bumpers to 700HP supercharged dune runners, there are massive couches on wheels with interior made from saddle leather, to trucks pushing 1000ft-lbs to torque. There are EVs trucks with 400 miles of range and crossovers with the hatch turned into a tiny bed. There's even a Jeep Wranger with a bed (Gladiator).

If there's a significant market for a truck niche, it's covered. Trucks are far and away the most diverse segment of the US auto market. If manufactures killed of the truck you want, it's because they apparently can't find 1,999 other people to buy that trim.

toast0 43 minutes ago | parent

> Americans collectively purchase over 1 million trucks a year. They come in all kinds of different form factors. If there's a significant market for a truck niche, it's covered.

They do not come in all form factors. Compact trucks are missing.

> If manufactures killed of the truck you want, it's because they apparently can't find 1,999 other people to buy that trim.

If that were true, Ford wouldn't have stopped selling the Ranger in the US. They stopped making them in December 2011.

Yearly sales [2] were

   2005  120,958
   2006   92,420
   2007   72,711
   2008   65,872
   2009   55,600
   2010   55,364
   2011   70,832
   2012   23,848
Why stop when you're selling 50k+ a year, and sales increase to 70k when you let people know you're cancelling it.

Canadian sales were about 20k a year, with 2011 and 2012 combining to hit 20k-ish. [2]

If it's not sales, and it's not competition (because all of the competition stopped servicing this market, too), it's because CAFE forced us to buy bigger or older trucks.

[1] https://carfigures.com/us-market-brand/ford/ranger#year-sale...

[2] https://carfigures.com/canada-market-brand/ford/ranger#year-...

AngryData 1 hour ago | parent

Gas is not undertaxed, weight is undertaxed. Road wear grows exponentially with weight. The biggest factor in road wear is how many loaded semi-trucks drive down it.

__alexander 3 hours ago | parent

Good point.

lastofthemojito 3 hours ago | parent

Toyota doesn't seem to be aiming for your business just yet. From their press release:

> As an intentionally low-volume, niche vehicle, the KEI-01 will initially be offered through a fleet-focused pilot program to help the company learn how it can best serve U.S. customers and use cases.

https://pressroom.toyota.com/toyota-says-okei-to-america-int...

I do hope they're able to build on this, and maybe offer left-hand-drive and a more reasonable top speed eventually.

laughing_man 3 hours ago | parent

I doubt Toyota will ever produce a small, inexpensive pickup that you would actually feel comfortable driving on a freeway. It would cut into its Tacoma and Tundra sales, which have a good profit margin. At least, not without some other manufacturer taking market share with such a vehicle.

quixoticelixer- 2 hours ago | parent

This and the Tacoma are incredibly different markets

SoftTalker 3 hours ago | parent

Limiter delete will likely be readily available in the aftermarket.

julienb_sea 2 hours ago | parent

It's RHD. I suspect they are testing the waters before they build a proper LHD model targeting the broader US consumer market.

kevin_thibedeau 2 hours ago | parent

There's already a market for off road use. They are far superior to SxS UTVs that are overpriced for what they deliver. You usually get heat and air conditioning in an enclosed cab with flexible bed configurations. SxSs are glorified toys in comparison.

This is exploiting the existing LSV classification to bypass the chicken tax that limits the current market to old used imports. It will be easy enough to mod them for higher speeds on farms.

6DM 3 hours ago | parent

With a built in 25mph limiter, that eliminates "city" driving too unfortunately. Most roads around me are 35 mph.

There's sizeable demand for people who want to be able to do runs to the bigbox stores for garden and DIY renovation supplies and store it the rest of the time.

benfrancom 3 hours ago | parent

I see folks going 25mph in 35mph every time I drive!

kridsdale1 3 hours ago | parent

Speed limits are an upper bound.

DoctorOW 3 hours ago | parent

American here, in practice no. They are generally only the upper bound for dense neighborhood streets, throughout most other roadways you will be considered a poor driver if you go lower than the speed limit.

readthenotes1 3 hours ago | parent

Where I live the major strode has a 45 mph speed limit and during most times of the day we only get to 35 mph but people make up for it by running the red light

rizzom5000 2 hours ago | parent

Considered a poor driver, and you can be ticketed for impeding traffic. I'd guess you are also more likely to undergo a field sobriety test if and when that time comes.

anigbrowl 1 hour ago | parent

No ticket issued for staying within the speed limit (absent some obvious emergency) is going to stand up in court.

WillPostForFood 1 hour ago | parent

What about 25 on the freeway where the speed limit is 85?

appointment 22 minutes ago | parent

A lot of states have a minimum speed limit of around 40 mph on freeways

littlecranky67 1 hour ago | parent

Not an expert of US jurisdiction, but how can you be ticketed for impeding traffic when your car does not go faster than 25mph? If you can't go faster due to technical restrictions, there is not intent - hence no ticket. Unless you were not allowed to drive that vehicle there or the road has a minimum speed requirement (highways probably).

0x1ch 2 hours ago | parent

The city of Tacoma, WA recently implemented new ALPR ticketing systems to enforce speed limits in northern Tacoma. They received so many hits, they had to build out a new system akin to a lottery for sending ticket / infraction notices.

To me, that seems like the city is entrapping its citizens to make up for a lack of revenue, when the data clearly shows the speed limit should probably be adjusted. But no, they move to develop a lottery system to send the infractions.

bryanlarsen 2 hours ago | parent

Speed limit cameras are highly effective at slowing cars down. They were recently removed in Ontario, and the average road speed increased substantially. The pedestrian death counts spiked in both Toronto and Ottawa this year. This is likely not a coincidence.

0x1ch 2 hours ago | parent

But did Toronto and Ottawa have to develop a lottery system to enforce the new systems due to capacity issues? Over the course of a month, it was over 400k infractions captured... 40MPH road.

The only reason for the speed to trend downwards is the increasing threat of a ticket from an automated system that cannot be reasoned with. A real cop generally isn't going to ticket me for going 5, maybe even 10 over a posted 40MPH zone unless they fished me for something else during the the stop. Flow of traffic is everything.

bryanlarsen 2 hours ago | parent

Almost all of the cameras were in front of school zones. 10 mph over in a school zone would definitely result in a ticket here. 5mph likely wouldn't, but the speed cameras didn't issue for 5 over either.

The cameras in Ontario issued an order of magnitude fewer tickets than yours. The highest volume cameras issued about 100 a day.

0x1ch 2 hours ago | parent

Yeah, 10mph over in a school zone is absurd. The issue I'm referring to are literally TWO speed cameras on common city corridors, non school zones.

The lottery system they're building to support the capacity issue is going to calculate weights based on the most egregious speeders, which I guess is nice...

seanmcdirmid 2 hours ago | parent

25 mph limits abound in Seattle and hardly anyone bothers with following them. The only way they are going to ever enforce that is with speed cameras since we also don't have enough police to even deal with violent crime, let alone with traffic violations.

hatthew 2 hours ago | parent

> the data clearly shows the speed limit should probably be adjusted

The problem is a cultural one. Most people interpret a speed limit of N as "I should go N+10" (or something like that). If we remove speed limits, the majority of people would end up driving at unsafe speeds. People will always break speed limits unless they are set at that unsafe level.

dmitrygr 2 hours ago | parent

> If we remove speed limits, the majority of people would end up driving at unsafe speeds.

[[citation needed]]

bombcar 2 hours ago | parent

I mean, isn’t that the idea? That people will be bad unless you give them citations?

dmitrygr 1 hour ago | parent

My neighbors could steal my packages. They do not. Not all people will be bad if not micromanaged, some people are just nice.

anigbrowl 1 hour ago | parent

Why do you think speed limits were introduced in the first place

TylerE 1 hour ago | parent

Problem is ma t of those limits were set for cars with horrible bias-ply tires and drum brakes. In modern cars that can easily traverse those roads at 20 or 30mph over they feel assinine.

I would be totally fine fine with speed limits being actual, enforced, no wiggle room limits, IF the actual limits were reasonable in the first place. This would mean most interstates outside of built up areas being posted at 80-90mph, say .

hatthew 35 minutes ago | parent

https://safetrec.berkeley.edu/tools/california-safe-speeds-t...

(particularly section 2 "Limitations of the 85th Percentile Rule for Setting Speed Limits")

I'll admit that "the majority" could be an overstatement, perhaps I should have said "enough people to be dangerous"

bombcar 2 hours ago | parent

Not true people drive what they feel the safe limit of the road to be. You can easily devise a road that has 55 mile an hour speed limit and no one will go over 35.

cowgoesmoo 2 hours ago | parent

I don't think that's true. When I was in Montana, where the limit is 80mph on freeways, there were very few people going faster than the limit.

hatthew 47 minutes ago | parent

I feel like 80mph is not a particularly safe speed. Everything is relative though.

linksnapzz 21 minutes ago | parent

On I-90 in the middle of eastern MT? 110 is a perfectly reasonable (albeit illegal) speed.

nkrisc 1 hour ago | parent

And the solution is to build the roads such that going over the speed limit feels dangerous.

Make roads narrower. Add more bends and lateral shifts. Plant trees along the road to obstruct sight lines. Build roads so that only speeds below the speed limit are safe on them and people will travel below the speed limit.

foobarian 1 hour ago | parent

The speed limits are a useful safety signal. If I suddenly see a 30mph limit in a 50mph zone, usually it's because of upcoming curves and it likely not safe to continue at 65mph.

conductr 52 minutes ago | parent

Unless it’s a blind curve then it takes no time to adjust to the conditions on your own And it comes naturally. I say this as someone that just drives as fast as I want and don’t usually attempt to adhere to any posted sign. In cases there is a sharp/blind curve that’s when I see they usually just use the curve arrow sign to warn me and so I know to pay a bit more attention and make sure I am ready and able to adjust my speed if actually needed. I almost never adjust just because I see a sign.

conductr 57 minutes ago | parent

Most people drive at a comfortable speed for the road and conditions with little regard for the posted limits. Most studies I’ve read, sorry not going to look them up to cite, say speed limit should match the human level. Not some imaginary forced number that the DOT came up with on a spreadsheet.

Manuel_D 1 hour ago | parent

Entrapment means the government induced the illegal behavior. An ALPR speed cam doesn't induce anyone to speed. Its not entrapment, just drive the speed limit and you won't get tickets.

idle_zealot 1 hour ago | parent

It's the road design, not the cameras, that are entrapment. Or maybe it's most accurate to say it's both together. We understand how people drive on different kinds of roads and choose to build ones where people will go fast, then make going fast illegal. We know that mere illegality doesn't stop approximately everyone from speeding. We know how wide lanes and long stretches of straight road interact with human psychology.

Manuel_D 14 minutes ago | parent

Nothing about road design forces people to drive fast. People can drive at 5 mph along a perfectly straight road. They're speeding because they're impatient, not because there is something about road design that forces drivers to exceed the speed limit.

anigbrowl 1 hour ago | parent

I prefer that people drive under the speed limit actually.

jelloroll42 1 hour ago | parent

Lol driver preference should have nothing to do with it. Cars are the biggest threat to public safety everywhere and making people slow down is a good thing.

Manuel_D 2 hours ago | parent

I often ride my ebike at 28 MPH (max legal ebike speed in US) on a street with a 25 MPH speed limit and I'll regularly get cars tailgating me honking and crossing the double line to pass.

WillPostForFood 1 hour ago | parent

You aren't getting honked at because you are going too slow, you are getting honked at because you are blocking the lane with your bike.

ghostly_s 56 minutes ago | parent

Bikes have equal rights to lanes as cars. Learn the law.

Manuel_D 20 minutes ago | parent

Blocking the lane by going a few miles an hour above the speed limit?

asdff 2 hours ago | parent

Imagine how many diesel exhaust clouds this clown car going 25mph is going to be served at green lights in the bible belt of the US

lakeviewterrace 2 hours ago | parent

Uh, zero?

It's a work truck not a Prius with a Coexist sticker.

asdff 40 minutes ago | parent

It fits in a compact space and that is a sin enough in these parts

Dig1t 2 hours ago | parent

I know two people who have been pulled over in the US for driving too slow.

If you drive significantly slower than the flow of traffic it can create a hazard for other drivers.

Generally speaking, much of driving is predicting what other drivers will do. If you behave significantly differently than other cars you do raise the chances of an accident.

nkrisc 1 hour ago | parent

And yet if traffic is traveling at the speed limit and you’re going 20 MPH slower you’re a hazard.

Most cops will likely even pull you over for that.

I’ve seen more than one person try to merge onto a highway at 45 MPH and every time they very nearly caused an accident.

bryanlarsen 3 hours ago | parent

You need to complain to your congressman, not to Toyota. The 25mph limit is set by the Low Speed Vehicle standards.

malfist 2 hours ago | parent

Why? If they can't make a vehicle safe enough to not require low speed vehicle standards then they should make their vehicles safer.

bryanlarsen 2 hours ago | parent

Low-speed vehicles are essentially golf carts. Do you expect golf carts to be safe at 65 mph?

bombcar 2 hours ago | parent

Will classify them as motorcycles

bryanlarsen 2 hours ago | parent

Yes, the other option Toyota had was to classify then as UTV's, like quad bikes and gators. No speed limit, but not street legal either.

They should probably do that: sell a variant without doors and with knobby tires as a UTV.

malfist 1 hour ago | parent

If they want to go 65mph, yes I expect them to be safe.

chowells 2 hours ago | parent

Because they can't bear to make vehicles smaller. That's the real terror on American roads. Something like 60% of vehicles are huge because it makes the driver feel better. And indeed, it makes the driver safer in a collision - at the cost of making everyone else in the area less safe. Something has to be done to stop this trend first and foremost.

After that, when vehicle sizes start trending down towards reasonable, we can look at getting speeds up without reducing overall safety.

jnellis 2 hours ago | parent

I think the reason trucks are so huge these days is not the ride feel. It's the EPA gives more lenient pollution restrictions based on size of vehicle. So instead of making the engine less polluting, just make the truck bigger and keep the same engine. It's like a cereal box that's only 1/3 full.

intrasight 2 hours ago | parent

And you can expense a >6000lb vehicle

amiga386 1 hour ago | parent

I believe it's a mix of both.

https://en.wikipedia.org/wiki/SUV#United_States

The idea to introduce light trucks in passenger-car shape to get around pollution limits was the car manufacturers' idea. However, the US public ran with it and bought because of the perceived higher safety and social status that comes with driving a larger, heavier vehicle than everyone else. And they continue to buy to attempt to one-up each other even though the pollution limits now apply to SUVs as well as smaller passenger cars.

hdndjsbbs 15 minutes ago | parent

My understanding was that the American domestic auto manufacturers were getting their asses beat by foreign competitors who made much better cars. American companies could differentiate themselves with giant vehicles that wouldn't be practical in Europe or Asia. But because the giant vehicles became status symbols the low end started imitating them and now nobody sells cars in the US any more.

LastTrain 1 hour ago | parent

You might be the last person on earth that believes this is about safety. The rules are protectionism to keep cheap/affordable vehicles out of the US. Those rules and setion 179 bonus depreciation on large cars are what are keeping the American auto industry alive without having to actually compete.

JKCalhoun 2 hours ago | parent

Yeah, I see quads on Main Street in the small rural towns in the Midwaste, golf carts tearing around the 'burbs in larger cities…

schiffern 2 hours ago | parent

Note that LSVs are allowed on roads with a posted speed limit of 35 mph or less.

Whether you feel safe doing so is a separate question, of course.

https://afdc.energy.gov/laws/5954

samtheDamned 1 hour ago | parent

This is what bothers me about this category of vehicles. There's not good line between a city car and a general purpose vehicle. You either get dangerously slow toy or a full 2-5 ton piece of heavy machinery. If you could get something like this or the Fiat Topolino[1] that could be restricted to, say, 35-45 mile roads, it would be a very different story and much more appealing.

1: https://www.fiatusa.com/models/topolino

0xbadcafebee 3 hours ago | parent

This is pretty cool. It's too bad it's just for fleets. Must be they realized how much money was going to imported Kei trucks, and that they could just... do the importing themselves, and pick up some cash. (edit: looks like they sacrificed payload for the AC/heat? only 600lbs?)

The SXS looks cool, but gearheads want a tiny Jeep replacement (which there are none of in the US), not another UTV/buggy we already have

erickhill 3 hours ago | parent

660cc engine at ~40 horsepower is about the same as a mid-70s VW Beetle - not in cc size, but HP potential.

This little truck could do a lot more than 25 mph if it were allowed to do so. Not saying that would be safe, and I'd not want to ever put one on a busy freeway, but for getting around most urban cities in the US it's fine as-is but would be even better if the limit was ~40 mph.

mike_d 3 hours ago | parent

In 1963 Lyndon Johnson added "light trucks" to the Chicken Tax as a quid pro quo to prevent the auto workers union from striking before the election.

As a result we don't get "right sized" trucks like the kei or more efficient farm vehicles like the hilux.

snovymgodym 3 hours ago | parent

tl;dr: it's for the neighborhood golf cart market

rootsudo 3 hours ago | parent

So many people here have never driven a kei truck or a wigo/daihatsu agya.

They are not fun cars, they should be cheap and disposable.

The MSRP for this in japan is less than $10,000,$6000 for the base model:

https://toyota.jp/pixistruck/

It's going to go here for what, $15,000? $25,000? Better than buying a 25 yr old one for $10,000 from a used dealer lot that has no parts or real mechanic trained on them but at that price point..

a Mavrick is better.

The amazon truck is better.

SoftTalker 2 hours ago | parent

$20K (ish) will get you a Slate EV truck with no options, or a forthcoming REO. Those are real, road-legal trucks not carts with a lawn-mower engine.

jbm 2 hours ago | parent

I remember getting into my father in law's kei truck. He literally was given it for free by someone he knew; that is how disposable they are.

And yeah, absolutely not comfortable.

Toyota selling them for $25k is parasitism. The idea of selling a cheap truck is apparently impossible with their cost structures. (Worse, if it succeeds it will ruin the Japanese market)

The best outcome is that this is a mild success and America gets a second generation shit version for 40 or 50k that has been fattened and rendered worthless, much like the second generation XB. (Hopefully the second generation is on some slop tier SUV platform so it doesn't wreck the economics of the Japanese market.)

greenowl 1 hour ago | parent

Supposedly Toyota is also working on the Stout - a smaller pickup to compete with the Maverick.

GenerWork 3 hours ago | parent

Can’t wait for Floridians to jailbreak the ECU and set it the top speed for max 35 MPH in order to treat it like a long bed golf cart.

heohk 3 hours ago | parent

Mom, Dad, I'm kei

internet2000 2 hours ago | parent

Let's see if the vocal internet crowd puts their money where their posts are. I predict this being a market failure.

davexunit 2 hours ago | parent

The headline excited me but a gas vehicle with a 25mph limit is useless to me. When is someone gonna make an EV truck with a kei-like form factor? The Slate ain't it.

Grombobulous 2 hours ago | parent

For those of you clamoring for kei trucks to be street legal in the US, you really need to do some street view comparisons between Japan and the US.

US roads are built for much, much higher speeds. Kei cars purposefully give up safety with the caveat that they’re only used on low speed roadways, and Japan designs their roads with the intention of these vehicles being acceptably safe in that context.

wodenokoto 2 hours ago | parent

Kei-cars are the smallest class of cars allowed on highways in Japan. Japan highway speeds are quite low at 100km/h, which is still more than twice what this car is limited to.

On intercity highways in Japan you are driving next to as large trucks as anywhere I've driven.

Grombobulous 2 hours ago | parent

Good correction, I was pretty sure they weren’t allowed on highways but I must have misunderstood.

mallipeddi 2 hours ago | parent

Kei cars in Japan are definitely allowed to go on their freeways. I have done big roadtrips all over Japan and I see kei cars all the time on the freeways. They just stay in the slow lane but I have seen ambitious kei cars drivers even pass regular cars in the passing lane :)

caconym_ 2 hours ago | parent

This newly announced truck is apparently limited to speeds I'd consider borderline unsafe on American public roads (<= 25 mph) because that puts it in the LSV category, and that's apparently the only way you can sell a Kei truck under current US regulations. So they're making it less safe and less useful in order to be able to sell it here, I suppose thanks to reasoning similar to that which appears in your comment.

IIUC a typical "real" Japanese kei truck can manage 60-70 mph easily, if not comfortably. That's more than enough to hang with traffic on the vast majority of American roads, and nobody sane is using these things as long distance transportation. So the "they're too slow" argument is clearly bunk.

That leaves the crash safety angle. I can't help noticing that motorcycles are still legal, or did I miss something? Anyway, it's very emblematic of the American approach to road safety that some small, light vehicles are uncertifiable on safety grounds, but the sizes and weights of personal vehicles are allowed to grow in unbounded fashion. There is clearly no safety issue with getting groceries and picking your kid up from school in something that weighs most of 10K lbs and has such dogshit sight lines that you could run over a whole school bus's worth of kids in a crosswalk and hardly notice.

Freedom? Personal responsibility? Not quite---you can make a choice to endanger other road users, but never yourself! Unless you ride a motorcycle, in which case that's okay.

webdood90 2 hours ago | parent

The roads are built to accommodate the cars Americans drive. At minimum, we have to put our money and interest towards alternatives for the system to change.

bamboozled 2 hours ago | parent

I drive my Kei Truck on highways all the time, I'm not going to tell you it's safe, but it works fine.

Oarch 2 hours ago | parent

Can I please post my favourite song about Kei Trucks: https://youtu.be/MHAOvKJngTQ

Mr_Eri_Atlov 2 hours ago | parent

If we change the low-speed vehicle standards to 35 mph or 40 mph, KEI trucks could thrive in America as a low-cost mobility solution!

leoc 2 hours ago | parent

The Toyota press release: https://pressroom.toyota.com/toyota-says-okei-to-america-int... .

lp92 2 hours ago | parent

This product makes no sense. Who exactly are they planning to sell to? I don't think people needing a truck for work would ever use something like this over say a F150.

devmor 2 hours ago | parent

Presumably people who need to haul up to 600lbs regularly in an industrial or farm setting that don’t want to spend $40k? What an odd question.

mgiampapa 2 hours ago | parent

It's probably the same market fit as the John Deere Gator. We see them used all over in Hawaii like that.

ilamont 2 hours ago | parent

25 mph works for golf courses, resort, or island use. In rural areas on the mainland, roads connecting towns often have 45 or 55 mph speed limits so unless you plan on staying on the farm I don't think these are practical for trips to go shopping, dumping, hauling, etc.

As for the imports, I saw one of these 90s-era right-hand drive kei trucks at a parking lot a few months ago and talked with the owner. He was a young guy who lived in Boston, said it was super easy to park. Speed maxed out at 70 mph, which is fine for local trips but maybe not for long highway trips.

For people in jurisdictions that allow 30 year old truck imports, and are interested in getting one, there are other countries that use such trucks and have left-hand drive. Taiwan has models from CMC and Suzuki, and I believe South Korea also makes them.

milkytron 2 hours ago | parent

Kei cars are designed for cities. These will likely be fine in dense areas on local surface streets where traffic is high.

TylerE 1 hour ago | parent

Fine until they get crunched by a 6k lb Tahoe.

JoeAltmaier 1 hour ago | parent

True of most everything

TylerE 1 hour ago | parent

Not really. In something like a moderately new VW Golf you’ll likely be fine.

King-Aaron 12 minutes ago | parent

( cries in NA mx5 )

ultrarunner 1 hour ago | parent

Perhaps a CDL should be required for the Tahoe.

topaz0 40 minutes ago | parent

And a wheel tax that scales with weight^4 just like the road wear it causes.

testing22321 45 minutes ago | parent

“You should have brought a bigger gun” -Americans

DASD 37 minutes ago | parent

Light compared to the new 9K lb Cadillac Escalade EV.

throwaway2037 1 hour ago | parent

    > Kei cars are designed for cities.
Really? Says who? In Japan, in rich cities, most private drivers are driving regular-sized cards, not kei cars. Some small businesses use kei trucks for deliveries. When you go to the suburbs and countryside, it is mostly kei cars and trucks because the annual registration tax is much lower than a regular car. In short: They are cheaper to own. For normie drivers in Japan, a kei car is practical. If they could afford a regular-sized car, they would probably upgrade.

King-Aaron 24 minutes ago | parent

I drove a Suzuki SuperCarry 999cc from Albany (western australia) to Perth, around 400km. I bought it from down there and figured I'd tow it back, but I discovered when I got there that the Carry was too narrow to actually get on the car trailer.

So I drove it the whole way. It was god awful - noisy, slow, every corner felt like it was picking up the wheels and about to roll over. But it was hilarious and definitely possible to do a trip like that lol.

ndesaulniers 2 hours ago | parent

That's what aftermarket Turbos (sold on eBay) are for.

pmichaud 1 hour ago | parent

I had a "car" with a 25mph limit back in 2005 or so, and it was awesome for my inner city living. I barely used my "real" car during the years I had it.

stackghost 1 hour ago | parent

These Kei trucks are everywhere where I live (PNW). They seem like the ideal utility vehicle for city centres if you don’t need seating and are just hauling e.g. soil or bins or something.

taurusnoises 1 hour ago | parent

How much soil can a Kei truck handle with a 600lb payload. A single cubic yard of soil can weigh up to 2k lbs. Unless we're talking tiny trips to the farm supply store for a few bags, this ain't gonna handle much.

stackghost 1 hour ago | parent

> How much soil can a Kei truck handle with a 600lb payload.

Probably about 600 lbs of soil. Nobody in the city is going to “farm supply stores”, whatever those are. If you live on a gigantic lot out in the boonies then by all means take your gigantic lifted dodge ram

JoeAltmaier 1 hour ago | parent

Well, depends on the city. A popular chain in Iowa is 'Tractor Supply', in most towns. They have everything.

ghostly_s 57 minutes ago | parent

Iowa has exactly one city.

taurusnoises 1 hour ago | parent

If you don't know what a farm supply store is (the PNW has got maaaany), then assessing the practicality of a truck's ability to haul soil probably isn't where you wanna start. Ps, "how much" was in reference to cubic feet. You usually don't buy soil by the pound haha.

newsclues 1 hour ago | parent

Enough for small landscaping jobs.

throwaway2037 1 hour ago | parent

I assume they are imports from Japan? If so, have they done any work on the body to make them safer in an accident?

King-Aaron 12 minutes ago | parent

Just don't crash and they're perfectly fine

delfinom 59 minutes ago | parent

25mph is perfect for NYC where it's now the default top speed. There is a demand for smaller delivery and service vehicles in such a tight city.

codingdave 8 minutes ago | parent

> unless you plan on staying on the farm

Yeah, many vehicles do stay on the farm. Some farms are also huge, so you'll see large farm equipment using the narrow back roads to move between fields. You'll see everything from huge equipment that almost blocks the road to little ATVs, all on the same roads with the cars. Everybody around here is used to being on a 45/55 mph speed limit road and coming across vehicles that cannot go that speed. It is just part of living in rural USA.

ryukoposting 6 minutes ago | parent

I think that's exactly what Toyota envisions: it's a farm/groundskeeping truck. That's why tons of them already get imported to the US. These aren't competing with cars, they're competing with Gators [1]

I know a kid who drove his tractor to school once in a while, it topped out at ~20. If dad had the truck and mom had the car, what else was he gonna do? Using a low-speed vehicle in a pinch is not a new idea to these trucks' target customers. Having such a vehicle but with A/C and airbags is probably a huge selling point, actually.

[1]: https://www.deere.com/en-us/products-and-solutions/gator-uti...

sleepy_keita 2 hours ago | parent

I was wondering why they'd keep the same 660cc engine, but it has a 25mph limiter, huh. Waste of an opportunity. 660cc is fine for going 100-120kph here in Japan. I love my kei truck, but speeds in the US are way too fast. I'd want at least a 1L engine.

laweijfmvo 2 hours ago | parent

why would they build this? i believe there is a legitimate market for small trucks (actual small trucks, not Mavericks), but less than 25mph is just not useable for anything

cf100clunk 2 hours ago | parent

NYT article: ''Toyota Sees a U.S. Future for Tiny Trucks With a Devoted Following''

http://archive.today/rLNx6

jutworks 2 hours ago | parent

Think you could bench a Scion KEI?

doubled112 1 hour ago | parent

Leg press, probably.

bryanlarsen 2 hours ago | parent

John Deere sells tons of Gators, lots of farms have them. This seems more capable and similarly priced.

classictraffic 2 hours ago | parent

This would have been an instant buy for me if it weren't for the 25mph limit. That being said, I'm extremely excited by this, because it proves there is demand for Kei trucks in the US. I've done a lot of research into the import process for bringing a truck over from Japan, and I'll likely end up going that route in a year or so unless newer trucks with higher speeds get announced

pfdietz 2 hours ago | parent

I am sure someone will hack it to remove any enforced speed limit. And I'm sure Toyota will design it so that hack isn't too difficult.

wry_xy 2 hours ago | parent

The trucks can go faster. The issue is where they can drive legally.

shye 1 hour ago | parent

That's one issue. There's also safety as LSV regulation do not require any crashworthiness tests, so such trucks may be more dangerous to passengers and others (or may not - as there's no mandated bar, we can't really tell how good/bad they are).

jojobas 1 hour ago | parent

I'd think these are not any more unsafe than any other cab-over truck?

shye 1 hour ago | parent

We can't tell without comparable tests, which we don't have, and probably won't have: I suspect the reason this is to be sold as LSV is to avoid such.

Results from crash testing of the Japanese model aren't great (scored 1 out of 5 in JNCAP; higher is better), but since results are only comparable to similar weight vehicles, we can't compare to bigger cab-overs directly, only to passenger Kei cars, where some reach 4 out of 5, with a few scoring the full 5.

mywittyname 1 hour ago | parent

> And I'm sure Toyota will design it so that hack isn't too difficult.

And that's how to get these banned.

People reflash these to remove the speed governor, then drive them on regular roads. These things hold up traffic, piss people off, who then complain to law enforcement. The police do nothing about it so the issue gets raised to state and federal legislators, who do take action.

You can get away with a lot, so long as you don't bother anyone. The EPA didn't crack down on diesel tuners until coal rolling became enough of an issue that people complained about the lack of enforcement.

caconym_ 1 hour ago | parent

> These things hold up traffic

IDK what kind of gearing this gimped version will come with, but it apparently has the same 660cc engine as the "real" Japanese version that can do 70+ mph. That's not a vehicle that's going to hold up traffic by being too slow, unless it's camping in the left lane on the freeway.

pfdietz 40 minutes ago | parent

> And that's how to get these banned.

Just how cars that can be hacked to eliminate pollution controls are banned?

Oh wait. That doesn't happen. The individual that does the hacking can get in trouble; the company? Not so much.

quietsegfault 3 minutes ago | parent

In my US State, low speed vehicles have special license plates. You can get stopped by police and towed if you take it onto roads over 35mph speed limit.

matt3210 2 hours ago | parent

Not useful, large brands will moat them out of existance for everyday use

dennyabraham 2 hours ago | parent

Kei trucks have high utility because they continue to be country-appropriate as American pickup trucks (and cars!) used to be. The confluence of CAFE standards and tax benefits entirely eliminated small vehicles in the United States. It really makes companies like Telo stand out, as they are making small yet fully functional trucks in the US, despite the inherent headwinds.

Another company that deserves plaudits for the same is mutiny.fm who are building an open source kei truck out of a disused factory in Detroit. Similar limitations as the new scion, but aimed at people for whom repairability and modifiability are virtues in a vehicle

SecretDreams 2 hours ago | parent

> It really makes companies like Telo stand out, as they are making small yet fully functional trucks in the US, despite the inherent headwinds.

I don't know if you are affiliated with Telo or just find them fascinating as a product segment, but a starting price of 42k USD is the thing that "stands out" the most for me about their product. Otherwise, I do like the segment - but this pricing is offensive.

freetime2 2 hours ago | parent

I use a kei truck for farming. They are incredibly pragmatic little vehicles. They are very capable driving around on dirt/gravel agricultural roads with 4WD, and they are inexpensive and robust enough that you can really beat them up and use them as a tool without worry. Repairs and replacement parts are ubiquitous and inexpensive. Having the sides of bed fold down is also really useful.

They aren't comfortable to drive at all (although just having A/C at all on a hot summer day in the field is a godsend), and I wouldn't want to do longer trips in one - although you certainly could in a pinch.

It seems like Toyota/Scion is just testing the waters here, and I'm not sure how successful they'll be. But I hope there is a future for kei trucks in the US.

SOLAR_FIELDS 1 hour ago | parent

I've been driving a 2 seater manual Ford Ranger for the past 15 years and it definitely feels like the next level up of the kei philosophy. I'll probably drive it for the rest of my life at this point. It has crank windows, it's indestructible, and it climbs stuff like a little buggy - I've taken it places where sometimes even Jeeps struggle. It's not the car you take on a long road trip, but maybe different tools for different jobs.

It's a shame they don't really make them anymore. If I could buy a modern vehicle in the States that had the following properties:

- 2 seater

- Pickup truck

- Manual transmission

- Minimum 6 foot bed

I'd probably do it in a heartbeat. But even these somewhat weak constraints fail every vehicle in the USA market.

jojobas 1 hour ago | parent

Isn't the smallest Ranger 2x heavier for maybe 1.3x payload? It's almost as far from kei trucks philosophically as one can get.

jyoung8607 1 hour ago | parent

Haven't done the math, but the era of Ranger that comment spoke of would be much smaller than the Ranger sold today. Think more like the old Chevy S10, or the upcoming Slate truck. Not quite kei, but getting there.

gopalv 1 hour ago | parent

> - Manual transmission

The Toyota eCVT is an engineering marvel[1].

The hybrid power train is simpler than a regular transmission and made of more durable parts.

The clutch itself might not have to disappear for more fine grained power delivery, the new Ferrari clutch-by-wire[2] is a similar bit of a few hall sensors talking to the ECU.

You can build a simulacrum of a manual low-mode transmission without needing to use it constantly in stop-go traffic or while sliding backwards on loose dirt.

[1] - https://www.youtube.com/watch?v=r2L5VOtf47Y

[2] - https://www.ferrari.com/en-EN/corporate/articles/ferrari-12c...

freetime2 40 minutes ago | parent

In kei trucks I think the manual transmission is mainly just about cost of ownership. A new 4WD kei truck with MT costs ¥1,226,500 ($7,727 USD) compared to ¥1,303,500 ($8,212) for an automatic transmission - about 6% less [1]. And longer term repairs/replacement of a manual transmission tend to be less costly than an automatic transmission. Not a huge difference - but the applications where these trucks tend to be used are not exactly high margin, either.

I don't think we're likely to see a Toyota hybrid system or Ferarri-style drive-by-wire clutch at that price point. Although maybe in the future we could see EV kei trucks at a comparable price [2].

Personally I think it's worth spending slightly more for the convenience of a manual transmission (and my license doesn't actually permit me to drive a manual on public roads) - although some of my buddies laughed at me for buying an automatic kei truck. I think at this point though automatic transmission sales probably exceed manual transmission sales.

[1] https://www.daihatsu.co.jp/lineup/truck/02_grade.htm?item=6

[2] https://electrek.co/2026/11/01/i-imported-a-2000-electric-tr...

legitster 8 minutes ago | parent

Ford more or less uses the same eCVT in the Maverick. They are the best hybrid transmission by far, but they still require a generator and high voltage battery.

For dirt-simple, low-fi reliability a manual transmission is still the guy for the job. I generally buy older cars and I almost never buy a car over 150k miles unless is has an manual.

RickJWagner 1 hour ago | parent

Almost described the Slate EV truck. No manual transmission needed, though.

adregan 34 minutes ago | parent

With a bed a far cry from the minimum 6 footer asked for.

ryukoposting 13 minutes ago | parent

My family (consisting of truck buyers in middle america) is generally going to balk at anything shorter than an 8 foot bed. That's the standard length for most building materials. Lumber, drywall, sheetrock, you name it.

Conduit and pipe tend to come in 10 ft lengths, which only hang out the back of an 8 ft bed a little, but are a real touch-and-go experience with shorter beds.

If a manufacturer doesn't offer an 8 ft bed, what they're selling probably isn't a work truck.

rpmisms 42 minutes ago | parent

I bring tidings of hope and joy:

https://reotrucks.com/runabout/t4x

jumpkick 36 minutes ago | parent

This is super cool. But for better or worse I have an instant aversion to short punchy sentences because they read like AI whether they are or not, e.g. "The T4X by the numbers, from the lineup brief. Stock is the base build; Ransom is the off-road package, available at launch."

ryukoposting 21 minutes ago | parent

This [1] is up there with all the 82-0 clones for the most vibe-coded thing I've come across in a non-professional context.

The type of customer looking for a practical cheap truck won't take kindly to a bunch of silhouette photos and a brand nobody's ever heard of. For the subset who have a good mental radar for AI slop, this whole website just looks like a scam.

[1] https://postimg.cc/2bRfDbNp

shrubble 21 minutes ago | parent

Nissan Frontier has a six foot bed in the two door version; but like almost every vehicle in the USA, ships with an automatic transmission.

helterskelter2 4 minutes ago | parent

Drop the two seater req and you'd probably have a market. Those 10 speed automatics are nice for hauling heavy shit long diatances I guess but every truck owner I know misses the the stick for various reasons.

Hell, throw in a split shift from a big rig and make trucking a skill again.

bamboozled 2 hours ago | parent

Kind of glad about this because it f*king sucks that there is such a big export market for these things as that pushes up second hand Kei Truck prices for locals in Japan.

If you want a second hand Kei truck market you're up against hundreds of exporters all bidding at auctions for the best ones who are paying with USD.

user17847392650 1 hour ago | parent

Just build a small, simple, functional truck that is not hamstrung or gimped, and don't try to sell it for a kidney. Why is this seemingly an impossible task in the states?

nunez 1 hour ago | parent

GOOD!!!!

Kei trucks are so dang useful looking.

I hope they make an electric one.

throwaway2037 34 minutes ago | parent

You can buy them from China. Example: https://cqchizhong.en.made-in-china.com/product/BGiRwHhYZekD...

There are a bunch of YouTube videos reviewing them.

taurusnoises 1 hour ago | parent

I'm as into these as the next person, but this is not a substitute for a real set of 4wd wheels needed on a farm or rural property, which is the practical application others seem to think it's for. With a 600 lb payload (including people), you can't even cart a single cubic yard of mulch. Forget gravel, dirt, sand, etc. It's cool if super cheap, or if you're rich and want something fun to bang around in addition to your actual machines. But give me a used Taco anyday (and a Deere gator for the woods stuff). But have I always wanted one for fun? Obvs.

RussianCow 1 hour ago | parent

I'm not sure why you were downvoted. As someone who lives on a rural property, I completely agree. Give me a normal, dependable truck with a small cabin and a long(ish) bed, like the pre-redesign Tacoma, that I can use to haul stuff to/from the property.

A 600 pound weight limit (including passengers!!) and 25 MPH limit are both deal-breakers for my use case, and I can't see anyone around where I live buying one. Maybe there is a big enough niche market on the commercial side?

taurusnoises 1 hour ago | parent

My wife an I researched Kei trucks for a while, talking to importers, and out of state insurers who set you up with an LLC so you can register and drive them in a state which until now didn't allow them. But, in the end, they're just not practical for any real rural work. Cool for sure. But, only as an addition to the fleet. They're especially popular with the hipster hobbiests though.

analog31 1 hour ago | parent

>>>> When Toyota first introduced the Scion marque in 2003, it had one primary goal – sell cars to the younger generation.

When I bought my Scion, after finishing the transaction, I asked the salesman: "It's obvious who these cars are being marketed to. But who buys them?"

His answer: "Old tightwads like you."

apparent 40 minutes ago | parent

That may have been correct at first, but later on I saw plenty of young people driving them (and not many older people).

juleiie 1 hour ago | parent

Why the hell would someone in US buy a car tailor made for Japanese road regulations

Maybe in Belgium or Netherlands it could work But America? With its land surface and distances? this is dead on arrival

no-dr-onboard 1 hour ago | parent

Kei trucks are excellent for farm use, non-DoT roads and intrasite travel. I absolutely wouldn't want to see them on public roads though. American infrastructure just isn't built for them and taxing every bearded hipster and their equally bearded mother for the accommodation isn't something I want to pay for.

SwellJoe 1 hour ago | parent

All little trucks are beautiful. The perfect truck is a 1985 long bed Toyota Pickup, but I guess I'm happy about any little trucks coming to the US, since the laws are stacked so much against them.

annoyingnoob 56 minutes ago | parent

Toyota needs reasons to sell internal combustion engines.

frxx 49 minutes ago | parent

Please note that kei cars in Japan are usually speed limited to 130kmh/~80mph, so to see them on the road at 100/110kmh (~60/65mph) is a daily and totally safe occurrence. In addition, most keis sold in Japan are not the turbo variants but the one without with 50-55ish HP.

apparent 42 minutes ago | parent

I don't understand the naming choice. This vehicle is not sporty like the Scions I remember. Also, it is not the kind of vehicle that a scion (person from family money) would aspire to drive.

It seems like they just reached into the "previously granted trademark" bin and pulled out a random name.

cowLamp 36 minutes ago | parent

and just after being mentioned in dropout. grant is in on the conspiracy /j

kyleomalley 34 minutes ago | parent

Man, forget the slate and other trucks, this is going to be awesome.

nntwozz 33 minutes ago | parent

Kei trucks are coffins on wheels.

It's the VW Microbus all over again.

ourmandave 24 minutes ago | parent

Kei is legal on streets with limits 35 mph and under. I could daily it if I went the long way. My drive would go from 15 minutes to 20.

ourmandave 18 minutes ago | parent

When I was a kid in the early 2000s, I often dreamed of one day owning a tC in Black Cherry Pearl and enjoyed lovingly calling xBs “toaster cars.”

Recently almost bought an '06 xB toaster except it was a Series limit edition with the special paint job. It had chipped paint on the hood from rocks and the owner said his insurance would total it instead of repainting because the paint was so expensive.

legitster 16 minutes ago | parent

> With its friendly little 660cc engine and CVT transmission, the KEI-01 was certified to meet American low-speed vehicle safety standards, meaning it has a limited top speed of less than 25mph and is only legal on roads with a posted speed limit of less than 35mph. This makes it not really usable as a daily driver, but keeps it in this beautiful sweet spot where it has a shocking number of commercial and agricultural uses.

You were always allowed to import small kei trucks in the US if you didn't take them on public streets - you were just never allowed to register them. You would regularly see them in zoos or in manufacturing yards - in LHD to boot!

It's a little disappointing, they are basically going to be treated legally like a golf cart and electronically limited. An identical imported model would go all the way up to 55mph on the same drivetrain.

It's all limited by the US maddening approach to traffic safety - a 3 ton pickup with 6 foot pedestrian blind spots gets top safety ratings, but a small truck going 30mph is illegal.

thecrumb 7 minutes ago | parent

I live in a rural area in NC and these are all over the place, but I'm not sure why Toyota is doing this. Without knowing the price it's difficult to say how well it will do but why would I buy this vs an older one? In our area I think these are replacing side by sides which have just become astronomical in price.

throwaway81523 5 minutes ago | parent

I almost bought used electric one for $5K about a year ago, before the Iran invasion and the fuel price spikes. I had a good use for it at the time (a family move) so I regret not getting it, since I figured it would just be more lingering crap at the end of the move. But, it would have held resale value. I'm sure they're in much shorter supply now.

They're great for local hauling or a short commute, but impractical as a general purpose vehicle due to limited range and speed (the type I was looking at, anyway). Top speed is 40mph and they're legal to drive only on roads with speed limit 35mph or lower, and range with the 10kwh battery pack is around 40 miles iirc. But, if you only use it a few miles per day on average and park it outside, putting solar panels on the roof means it literally never needs fuel or charging. The stopper for me was being unable to drive on the freeway.

GenerocUsername 3 minutes ago | parent

Critically nerfed with the 25mph limit. I understand the intentions around safety and regulations, but this will probably kill the small truck industry rather than help it. Likey by design