109 points honestlyranked 1 hour ago 111 comments
honestlyranked 1 hour ago | parent
The streaming number surprised me. Nine services, flagship tiers:
March 2021: $95.91/month. Today: $154.41/month. That's +61%, or $702 more per year for the same nine subscriptions.
Per service since 2021-03: Apple TV+ +200%, Disney+ +138%, Peacock +100%, Hulu +58%, Netflix +43%, Paramount+ +40%, YouTube Premium +33%, Spotify +30%, HBO Max +23%. 75 documented increases across 11 services, every one linked to the announcement or report that covered it. The most recent was Apple TV+, $12.99 to $14.99 on 28 August.
Two services are tracked but deliberately left out of that basket: YouTube TV (a live-TV bundle, $35 to $82.99 since 2017 — the steepest riser I have, but it is a cable replacement, not an on-demand subscription) and Prime Video (an add-on to a Prime membership, not standalone). Putting either in would have made the headline bigger and the comparison worse.
One methodology note, because I got this wrong first: my initial version summed each service's launch price, which gave a bigger, better headline. But those launches span 2010 to 2021, so that basket never existed — nobody could have bought it. Recomputing from March 2021, the first month all nine existed, gives the smaller +61% figure. I'd rather publish the smaller true one.
Same thing happened with the ad tiers. I expected to find ad-free plans being hiked faster to push people toward advertising. Disney+ fits — ad-free +73% vs ad-supported +50% over the same window. Netflix doesn't: it raised both by exactly 29%. What did happen at both is the cash gap widened — Netflix $8.50 to $11.00/month, Disney+ $3 to $7/month.
The daily side covers hosting, VPN, antivirus and SaaS: 42 of 75 tracked plans renew above their advertised price, averaging +196%. The extreme is IONOS at +1,300% ($1/mo advertised, $14/mo at renewal). 9 providers never raise renewal prices at all — two of them, Mullvad and Windscribe, run no affiliate programme, so nobody has a commercial reason to mention them.
Data is CC BY 4.0: https://honestlyranked.com/data/renewal-prices.csv
Method: https://honestlyranked.com/methodology/
Limits, stated up front: I measure published pricing only — I don't test the products and make no claim about quality. Prices are read from one fixed location (Pakistan), which is stated on the site; for most of these the price is global, but where a provider geo-prices, my figure describes that vantage point. Streaming histories are curated from primary sources rather than scraped, which is how they go back further than my own tracking.
Happy to talk about the scraping side — Cloudflare, JS-rendered prices, A/B-tested prices, and providers who publish no renewal figure at all.
walrus01 27 minutes ago | parent
ivanjermakov 1 hour ago | parent
iso1631 1 hour ago | parent
Seems that streamers have a long way to go before they extract all that money.
MYEUHD 1 hour ago | parent
pbmonster 56 minutes ago | parent
Inflation is multiplicative, so: 1.277 * 1.26 = 1.61 giving us the 61% subscriptions went up.
rcxdude 25 minutes ago | parent
OtherShrezzing 51 minutes ago | parent
I subscribe to YouTube and my partner subscribes to Prime. We have a joint cable-like tv package too, and one of us pays for Disney Plus. In the past we’d have been consolidated into one cable subscription consumption, but now we appear in the stats as lots of distinct consumptions.
I think all-in, streamers plus other subscription based entertainment services are nearer to the $140 figure per household than the individual figures describe.
lotsofpulp 9 minutes ago | parent
dantillberg 47 minutes ago | parent
MisterMunchkin 1 minute ago | parent
mbeavitt 1 hour ago | parent
In the US, you don't even need to pay a licensing fee when you buy a DVD with intent to rent it out to people (this is not the case in the UK), thanks to the "First-sale doctrine" - Bobbs-Merrill v. Straus (1908).
footy 1 hour ago | parent
The Library does DVD rentals too, I check it out every couple of months.
It's even better in Toronto, Bay Street Video is an institution.
0xEF 44 minutes ago | parent
More importantly, it does not solve the problem of ownership. We don't own a rented disc just as much as we don't own a DRM-controlled digital purchase that can only be accessed via the subscription portal it was purchased on.
throwaway_ab 1 hour ago | parent
koe123 1 hour ago | parent
acd 1 hour ago | parent
swingboy 1 hour ago | parent
whstl 1 hour ago | parent
anonym29 57 minutes ago | parent
Fun fact: pirates are more likely than the average person to purchase media.
https://web.archive.org/web/20170916165525/https://www.ofcom...
https://www.techdirt.com/articles/20110727/16233815292/anoth...
0xEF 56 minutes ago | parent
I promote this because not only does it restore some mastery* over your media, it keeps these discs out of landfills and oceans, where they will linger in a shredded state.
*we are, of course, still subject to any anti-piracy measures and non-removeable advertisements on the disc, which admittedly seems quaint by today's DRM standards, but I ccannot rightly say "complete" mastery over your media, here.
iso1631 51 minutes ago | parent
immibis2 47 minutes ago | parent
thfuran 1 hour ago | parent
bossyTeacher 1 hour ago | parent
itake 50 minutes ago | parent
2/ consume free streaming (tt, ig, YouTube, etc)
Just don’t watch movies at home.
wccrawford 47 minutes ago | parent
They seem to have gotten away with it so far, so there's no legal protection for "buying" digital at the moment.
Amorymeltzer 45 minutes ago | parent
mystifyingpoi 24 minutes ago | parent
tjpnz 1 hour ago | parent
BrissyCoder 24 minutes ago | parent
asimovDev 12 minutes ago | parent
boxed 57 minutes ago | parent
immibis2 47 minutes ago | parent
vehemenz 12 minutes ago | parent
OroPla 54 minutes ago | parent
It is way cheaper long term.
sdcfgy 51 minutes ago | parent
posh_somme 46 minutes ago | parent
bigblind 40 minutes ago | parent
heaney-555 40 minutes ago | parent
How few songs do you listen to, and movies/shows do you watch, for this to possibly be true?
fdgfikgfv 28 minutes ago | parent
rgavuliak 15 minutes ago | parent
mrweasel 27 minutes ago | parent
Music I don't get, you can't even buy a single CD for the price of a streaming music subscription, unless you buy used, in which case you can get as many as 10 CDs per month.
Video streaming and it's licensing model is horribly horribly broken, there's no reason why I should have three to five subscriptions just so HBO and Netflix can produce yet another drawn out true crime show about someone how got lost half way around the world in 1983.
eptcyka 25 minutes ago | parent
tobinfekkes 21 minutes ago | parent
This is not that unusual. I also have never had any of these, or any other, streaming services. It's been wonderful.
heaney-555 12 minutes ago | parent
If the answer is "I pirate stuff", that's fine. But just be honest about it.
icantevenhold 20 minutes ago | parent
As for music; my dad ripped his whole CD collection many years ago, many thousands of CDs; more than I could listen to in a lifetime probably.
Plus I buy music on bandcamp to support a few artists I really like.
Paying for streaming services is just fueling the wholesale of our culture or worse the military industrial complex
z3t4 5 minutes ago | parent
anticorporate 19 minutes ago | parent
Personally, I also listen to a lot of ad-free college radio and watch a lot of online videos. Depending on what type of entertainment you enjoy, it's really not hard to pay next to nothing for it without compromising.
matkoniecz 18 minutes ago | parent
rovr138 13 minutes ago | parent
LP's, 8-tracks, cassettes, cd's, mp3 players, etc.
You didn't have the whole world at your hands. You had to pick what to listen to, what to buy, what to carry.
Yes, it's nice having the world available, but also, it's nice being able to sometimes think, ponder, make a decision, and explore that decision.
Based on all the responses, people need to learn to make a decision and live with it for a bit.
- Picked a song and it's not the perfect one? meh, okay. - Also learn to be in the quiet. Oh, the song is not meh, but bad? Turn it off. It's okay. - learn to read a book
newsy-combi 6 minutes ago | parent
dijit 6 minutes ago | parent
Remembering that a song at full price on itunes store is $1~ and a monthly subscription to spotify is $13
There is a compounding effect, so buying my library as it is today will cost me about $300~, but that's because I've accumulated 300 songs over the course of about 12 years. (300/12) is about $25 per year.
So the delta is $131... for convenience of being able to listen to a new song once or twice and never again.
The irony of course being that if I ever stop paying, I have access to nothing at all.
garciasn 6 minutes ago | parent
With streaming TV/video ones, honestly, the selection fucking suck for the most part and the free ones seem to have more movies I actually enjoy. If I weren’t getting them for significantly reduced cost through other deals, I would probably cut the ones I have.
I’m not disagreeing that it could be more expensive to buy movies and CDs and certainly less convenient, but to say it’s worth paying these ever-increasing rates is a bit nuts for me when compared to the alternative.
pixel_popping 32 minutes ago | parent
What you are doing is practically the same equivalent as downloading torrents, how do you have "more guarantees" than just downloading?
PS: I'm saying this because what you are doing is already illegal so there is virtually no difference.
amenghra 25 minutes ago | parent
amelius 31 minutes ago | parent
Pavilion2095 23 minutes ago | parent
TazeTSchnitzel 54 minutes ago | parent
polarbearballs 43 minutes ago | parent
matja 35 minutes ago | parent
walrus01 28 minutes ago | parent
Brendinooo 26 minutes ago | parent
Did you gatekeep people who built sites with FrontPage as well?
nottorp 53 minutes ago | parent
"nine streaming subscriptions".
No one sane will do nine streaming subscriptions. The market is insane in itself for assuming that.
bnastic 41 minutes ago | parent
That's four. I don't want any of them.
Three I have to take due to kids' nagging, the fourth I have to take due to state apparatus' nagging and legal threats.
jaffa2 31 minutes ago | parent
Bring some sanity back to the world.
mystifyingpoi 25 minutes ago | parent
eptcyka 22 minutes ago | parent
jbs789 18 minutes ago | parent
vjvjvjvjghv 40 minutes ago | parent
FinnLobsien 40 minutes ago | parent
LightBug1 47 minutes ago | parent
Pay some portion of that over the years and end up owning ... absolutely nothing.
ahmedfromtunis 47 minutes ago | parent
Otherwise this is akin to comparing speed of 2 objects in a relativistic setting without stating the frame of reference.
Side note: I don't know why, but the existence of a "cite this" section on this page made me sad.
bko 31 minutes ago | parent
Inflation isn't some force of nature that needs to be accounted for like the curvature of the earth.
astura 30 minutes ago | parent
I am probably an outlier but I don't honestly know how much someone can watch on theses services to be always subscribed, I subscribe to watch something and unsubscribe after a month or two because that's when I'm well and done. My husband had some free three months of Disney+ and I don't think either of us watched a single thing on there, just nothing interesting.
CPLX 26 minutes ago | parent
That's like saying your snow report for skiing should be adjusted for weather.
Pavilion2095 20 minutes ago | parent
crumby 45 minutes ago | parent
stego-tech 40 minutes ago | parent
To truly contextualize it, we need to understand the total value (library sizes, removed/lost media, household/account sharing costs) relative to its price, and relative to background inflation. We need to understand relative to costs (labor, infrastructure, royalties), to profits, and how industry consolidation has or has not affected these data points.
From my own understanding of the wider context, there’s a significant attribution of costs to naked greed and profit extraction rather than overall value. With job displacement due to AI (despite union contracts), the tearing down of series or films due to CEO preference (looking at you, Zaslav), the overlap of libraries (Hulu and Disney are increasingly the same thing; Hulu/Disney/Peacock are the same thing as Hulu alone was just seven years ago), the punitive measures against account sharing, and with the forcing of advertisements onto previously ad-free platforms or pricing tiers, the overall cost relative to societal value has decreased while value to executives and shareholders has increased, and that’s the real takeaway.
ericpauley 36 minutes ago | parent
crims0n 32 minutes ago | parent
Point being, the introductory prices for these services were always unsustainable.
delegate 31 minutes ago | parent
nekusar 25 minutes ago | parent
And whatever leftover storage you have.
And PIA or Proton for a port forwardable VPN.
And https://github.com/halcyon-video/halcyon-video for that real Blockbuster experience.
ozgung 17 minutes ago | parent
Tepix 8 minutes ago | parent
walrus01 4 minutes ago | parent
The main thing to worry about is using a bittorrent client that knows to 'stop' immediately if it's no longer on the VPN.
walrus01 31 minutes ago | parent
98% of the time when I see one of these it's a bunch of "content" generated by Claude or similar.
Quoting the site: "Written by Rashid N. Rashid N is the editor of HonestlyRanked. He reviews every figure this site publishes against its source before it goes out, and has never accepted a free account, a review unit, or payment for placement. Rashid N is a pen name; see our methodology page. "
I would bet good money that "Rashid N. Rashid N" is busy being a meat-puppet for an LLM to produce plausible sounding content. To exactly what end, I'm not sure.
jbs789 23 minutes ago | parent
walrus01 20 minutes ago | parent
Retr0id 11 minutes ago | parent
axegon_ 25 minutes ago | parent
1. Paying subscription for temporarily available content(i.e. pulled shows or music) is not viable for me.
2. They operate in a winner-takes-all model, so the movies/actors/producers/musicians(especially) get nothing out of me if they are not the most popular ones(which they aren't).
With that in mind - it's their choice. If the above-mentioned decide to sell digital copies, I'll gladly pay for them and download them(last purchase from a few weeks ago). If not - pirating it is.
Lerc 22 minutes ago | parent
Is that number really correct?
It seems remarkably coincidental how close $1,852.92 is to
$1,150.92 * 1.10^5 ($1,853.56)
It's pretty much a match accounting for kibblesworth effects.
abejora 21 minutes ago | parent
* They increased the cost of all price tiers.
* They moved features from lower tiers to higher tiers, forcing you to pay more.
* And this all was leveraged via "per seat" pricing. So a modest increase in price quickly becomes a lot, simply because of the multiplicative nature of per-seat pricing.
This per-seat pricing is especially absurd to us. To run the software it makes little difference whether there are 3 users or 6 users, yet the total cost of those 3 additional users was an additional 500 dollars! This got so out of hand that we decided to build our own timesheet software, which we now happily use. I have always seen software as the promise that you only need to build it once, and can reuse and leverage it many times over to reduce your costs. However, this does NOT seem to be the case anymore.
You see the same in streaming services: limits on the amount of devices you can have in your family, moving features into higher cost tiers, and so on...
ivanbakel 13 minutes ago | parent
For streaming services, I think the development-hosting needle swings way towards hosting. Streaming video is the vast majority of their costs and efforts, so scaling prices per-user is the only sensible option. The "software" of those services is bad and interchangeable, and not what anyone wants or is paying for in the first place.
matthiaswh 13 minutes ago | parent
Brendinooo 20 minutes ago | parent
No long-term contracts, no additional hardware needed, no hidden fees. Still the option to not see ads for most of the services. You can freely jump from service to services.
Plenty of promos out there still, too: for example, I get $10 back per month on an ad-free Disney/Hulu/ESPN bundle through my credit card. That plan costs me about $31/month: $31 doesn't buy me a meal out with my family, it doesn't buy me a single football ticket, it might get me into one movie with the family if I do some cheap matinee (not counting gas to drive up and snacks).
library8848 16 minutes ago | parent
Are you a netflix exec by any chance?
upsuper 8 minutes ago | parent
If you go to a restaurant for a meal, you own nothing after that, but you can be happy. If you go to an entertainment park, you own nothing after that for your ticket, but you can be happy.
Making customer happy is an extraordinary valuable service one can provide, and that doesn't have to require connection with materially owning anything.
lotsofpulp 16 minutes ago | parent
I especially like not paying for sports to watch the few shows/movies I like.
Some people who like to (legally) own media might be disappointed, though.
monomial 15 minutes ago | parent
mococa 12 minutes ago | parent
I love music and used to have Spotify, but I started to notice they started to remove tracks or entire albums from the catalog.
Now I buy online or rip my CDs, it’s much better and works offline.
BadBadJellyBean 4 minutes ago | parent